BioDemo Consumer Awareness

Program Territory Date Range

Program Impressions1.24M

Clicks18,720

CTR1.51%

Available Scale (total)3.72M

Targeted DMAs8

Doctors in DMAs2,520

Available Scale by DMA

DMAs are sorted by the largest missed audience opportunity.

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San Francisco-Oakland-San Jose

10 hospitals in the San Francisco-Oakland-San Jose DMA

18% reached - 82% missed opportunity

Los Angeles

6 hospitals in the Los Angeles DMA

22% reached - 78% missed opportunity

Sacramento-Stockton-Modesto

5 hospitals in the Sacramento-Stockton-Modesto DMA

28% reached - 72% missed opportunity

San Diego

1 hospital in the San Diego DMA

31% reached - 69% missed opportunity

Ask WebHealthAI Data Assistant

Which DMAs have the most available scale left to reach?

San Francisco-Oakland-San Jose has the largest available scale

82% of the local audience is still unreached. The Los Angeles and Sacramento-Stockton-Modesto DMAs also show high missed opportunity for awareness expansion.

Available Scale by State

Allocates campaign awareness by state and shows where the largest available audience scale remains against modeled potential.

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Top StateCA

Facilities54

Awareness Share87%

State SOV26.50%

State	Facilities	Awareness Share	Reached Consumers	State SOV	Planning Use
CA	54	87%	107.4K	26.50%	Core market for broad awareness and local facility-access messaging.
WA	3	5%	6.0K	21.50%	Monitor awareness before scaling beyond facility-adjacent DMAs.
CO	3	5%	6.0K	20.50%	Use as a measured expansion market with localized education.
OR	2	3%	4.0K	19.50%	Keep coverage focused around known facility access points.

Share of Voice by Hospital (10 miles)

Ranks hospital-centered 10-mile planning areas so media teams can compare local awareness around major facilities. Sorted by modeled 10-mile reach, highest first.

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Top HospitalOakland Medical Center

10-Mile Reach16.7K

Share of Voice29.50%

Hospitals Ranked10

Hospital	Market	10-Mile Reach	10-Mile SOV	Planning Use
Oakland Medical Center San Francisco-Oakland-San Jose DMA	Oakland, CA	16.7K	29.50%	Use as the first local awareness market around facility access.
San Francisco Medical Center San Francisco-Oakland-San Jose DMA	San Francisco, CA	15.5K	28.00%	Pair reach with appointment-prep and care access messaging.
Santa Clara Medical Center San Francisco-Oakland-San Jose DMA	Santa Clara, CA	14.3K	27.00%	Support local awareness where facility density is high.
Sacramento Medical Center Sacramento-Stockton-Modesto DMA	Sacramento, CA	13.6K	26.25%	Use for regional access messaging and incremental scale.

Share of voice is modeled from campaign reach and BioDemo facility locations. It is a market-planning signal, not a patient-level or diagnosis-level measure.

CTR Consumer by DMA

Compares display engagement, missed reach, and doctor coverage by DMA so the client can see where stronger CTR still has room to scale.

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DMA	Impressions	Clicks	CTR	Reached / Available	Doctors in DMA
San Francisco-Oakland-San Jose CA	188,400	3,430	1.82%	11,240 / 40,100 72% missed opportunity	64 Dr. Elena Kim, Dr. Aaron Feld, Dr. Priya Nair
Los Angeles CA	204,100	3,205	1.57%	12,960 / 41,800 69% missed opportunity	86 Dr. Maya Patel, Dr. James Walker, Dr. Sarah Lin
Sacramento-Stockton-Modesto CA	151,900	2,095	1.38%	8,140 / 37,000 78% missed opportunity	42 Dr. Samuel Ortiz, Dr. Renee Moss
San Diego CA	92,600	1,095	1.18%	5,890 / 31,000 81% missed opportunity	36 Dr. Victor Chen, Dr. Paula Grant
Portland, OR OR	84,200	930	1.10%	4,720 / 26,500 82% missed opportunity	20 Dr. Lena Price, Dr. Mark Ellis

Audience Scale and Demographics

Compares engaged consumers against modeled potential by gender, age band, and broad household profile. This supports media planning and segment sizing without implying diagnosis, condition status, or individual health intent.

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Best SegmentWomen 45-64

Engaged42.8K

Scale Remaining53.7K

CTR1.84%

Segment	Engaged	Potential	Scale Remaining	CTR	Planning Use
Women 45-64 Gender and age-band planning segment	42.8K	96.5K	53.7K	1.84%	Strongest current response, useful for education message planning and audience expansion.
Adults 55-74 Age-band planning segment	38.1K	88.2K	50.1K	1.62%	High response with enough remaining potential for future education flights.
Men 45-64 Gender and age-band planning segment	24.7K	72.4K	47.7K	1.21%	Candidate for education-topic and creative testing before broader scale.
Caregiver-Style Households Household composition and support interest	18.9K	61.2K	42.3K	1.08%	Household context can guide caregiver education and support-resource visibility at an aggregate level.