Best Performing Demographics
CTR on the right shows which demographic segment is responding most strongly. These are aggregate planning segments, not individual health-status labels.
Best SegmentWomen 45-64
Engaged42.8K
Scale Remaining53.7K
CTR1.84%
| Segment | Impressions | Clicks | Engaged / Potential | Penetration | Planning Use | CTR |
|---|---|---|---|---|---|---|
| Women 45-64 | 402,800 | 7,410 | 42.8K / 96.5K | 44% | Best response; expand look-alike reach. | 1.84% |
| Adults 55-74 | 361,200 | 5,850 | 38.1K / 88.2K | 43% | Strong response with meaningful remaining scale. | 1.62% |
| Men 45-64 | 248,700 | 3,010 | 24.7K / 72.4K | 34% | Test revised education creative before scaling. | 1.21% |
| Caregiver-Style Households | 226,900 | 2,450 | 18.9K / 61.2K | 31% | Use support-resource messaging and careful frequency. | 1.08% |