How to Access WebHealth Network Inventory in The Trade Desk

Inventory

HCP Inventory

Healthcare Professional Inventory is purchased based on over 100 Disease States and Specific Specialties (NPI List). Normally, we will request the NPI list to ensure efficiency and best performance.  Most of this inventory can be found at WebHealthNetwork.com

Consumer Inventory

Consumer Inventory is matched to User Interest based on Keywords and In Page Browsing Patterns.  Meaning, Inventory is Grouped by Specific Health Topics on our WebHealth Network’s Consumer sites. Please Note Consumer Inventory is normally purchased with 1Party Data. 

How to Buy Inventory

How to Buy WebHealth Network Inventory in The Trade Desk.

Please email [email protected] and let us know your brand and contact information to start the process.

What you will receive back from WebHealth Network:

  1. We will create a Magnite Deal ID and send it to the Buyer via email
    1. Deal ID Example:s TRD-27516-00007
  2. We will send a PG proposal via Magnite to The Trade Desk
  3. To Access the Deal on TTD within Deal Desk
    1. Search for the Deal ID provided to you
    2. Accept the proposal or request changes
    3. Once both Buyer and Seller accept the Deal, you can attach your creatives to go live.
    4. Go Live!


How to Access WebHealth Network Inventory in The Trade Desk

Off the Shelf Data

HCP Off the Shelf Data

HCP Inventory is available Off the Shelf by Healthcare Specialty.

Consumer Off the Shelf Data

Consumer Data is matched to User Interest based on Keywords and In Page Browsing Patterns. A wide list of Off the Shelf Data segments can be found via the “Build Audience” in the Trade Desk Platform.

How to Buy Off the Shelf Data

The Trade Desk: Available via the Audience Builder for all buyers.

  1. Filter by Brand = WebHealth Network and/or
  2. Use the search function to search for keywords in the Segment Names/Descriptions.


How to Access WebHealth Network Inventory in The Trade Desk

Custom Data

HCP or Consumer Custom Data

HCP Data by an NPI List Match can be built within 5-7 business days and made available via the “Audience Builder” within the Trade Desk.

Consumer Data based on niche medical interest targeting can be built within 5-7 days. This is normally purchased alongside a Consumer Inventory campaign.

How to Buy Custom Data

The Trade Desk:

Please email [email protected] and let us know your brand and contact information to start the process.

What you will receive back from WebHealth Network:

  1. WebHealth Network will push the requested Audience Segment to your “Advertiser” or “Partner” ID.
  2. The Audience Segment will then be available via the Audience Builder.
    1. Filter by Brand = WebHealth Network and/or
    2. Use the search function to search for keywords in the Segment Names/Descriptions.