AbelsonTaylor Adopts WebHealth Networks Self-Serve DSP
WebHealth Network Media & AbelsonTaylor’s Longstanding Partnership
WebHealth Network Media (WHN) and award-winning health and wellness advertising agency, AbelsonTaylor Group, (AT Group) began their partnership back in January 2016. AT Group was one of WHN’s first agency partners in the healthcare area, and since then, they have together successfully implemented over 100 healthcare digital media campaigns. Now, AT Group has become an official partner on WHN’s new Self-Serve DSP, another milestone for this long-standing partnership.
WebHealth Network Media’s Self-Serve Demand Side Platform
WHN’s Self-Serve DSP offers the same core capabilities as WHN’s managed-service campaigns but grants users complete control over campaigns, allowing for real-time analysis. WHN’s DSP offers extensive first-party data targeting options, including healthcare professionals by list match or specialty, patients/caregivers, clinics, hospitals, and more.
Users also have access to thorough reporting capabilities that are customizable to users’ specific needs. WHN’s Self-Serve DSP has exceptional capabilities and differentiating qualities. WHN’s first-party data eliminates the need for third-party cookies, which are phasing out. With a single point of access, WHN’s DSP users save time, energy, and money. Unique to other platforms, WHN offers its DSP users a dedicated Ad Operations team for initial training and support to certify effective platform use and to ensure that campaign targets are met.
About WebHealth Network Media
WebHealth Network Media is an integrated omnichannel supplier with published specialty sites, a network of 2,000 endemic healthcare sites, and a network of over 5 million healthcare professionals, which WHN leverages to run top-performing digital media campaigns.
About AbelsonTaylor Group
AbelsonTaylor Group is a full service, award-winning, pharmaceutical and consumer, health & wellness advertising network, including agencies AbelsonTaylor and Nutrient and a full-service production studio, Dose. For more than 40 years, AbelsonTaylor Group has been creating new ways for healthcare brands to reach their audiences. AbelsonTaylor prioritizes ROI – Return on Imagination – through its expertise, insights, creativity, and strategy. Every discipline within AbelsonTaylor dreams up imaginative ways to transform brands and drive measurable results.
AbelsonTaylor maintains constructive connections throughout the industry to broaden its insights. Some of AbelsonTaylor’s notable partnerships include Coalition for Healthcare Communication, Healthcare Businesswomen’s Association, the Medical Advertising Hall of Fame, 4As, WebHealth Network Media, thenetworkone, and Veeva Systems. To learn more, visit abelsontaylorgroup.com.