Cost per engagement


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Cost per engagement Display/Video (CPE) is an advertising pricing model in which a buyer only pay for ads when users interact with their campaign. The term engagement for a display campaign usually when a user spends at least 15 seconds on a site or landing page.


Cost per engagement advertising is a low-risk way of ensuring ad costs produce results since both outcomes are beneficial to advertisers. Either the user engages with the ad, making the ad a success, or the user ignores the advertisement and the company does not have to pay.


Cost per engagement requires a pixel placement on the landing page and is calculated by dividing the total cost spent by the total measured engagements. Therefore: CPE = total cost spent / total measured engagements


Cost per engagement campaigns must start with 10 days CPM or CPC campaign which then can be converted into a CPE. The reason is that our teams need the data to reach the CPE goal. All Cost per Engagement campaigns require either a Managed Service or Co-Managed Service approach and must be approved for a 10 day trial campaign prior to any guaranteed longer term flight date and delivery.